Wednesday 26 June 2013

5 Questions with Olive Tree Providores

What initially drew you to give up our day job to become wholly engulfed in to the world that is now known as Olive Tree Providores



I haven't actually given up the day job but decided my passion for food and healthy lifestyle could also be a business that supported local farmers.

Olive oil also has amazing health benefits and Australia produces some of the world's best, so Olive Oil Providores was born out of a love of local food and a boredom with the conventional corporate business principles.

Why markets?

Because they are the best place to meet our customers and build a relationship with them.  I also detest the major supermarket manipulation of local farmers and growers, so I was keen to support an alternate place for growers to sell and market their produce.


You are a massive promoter of "buy Australian" and the little vid you did showcasing the amazing produce at Double Bay Markets is a testament to that fact.

Obviously market shoppers attend for varying reasons including promoting the Buy Australian mantra.  What other ways do you think this message can be given either overtly or by other means (eg: educate the kids cause the kids who educate the parents are the best educators around!)



We should encourage our friends and family to shop from sustainable and environmentally sound sources.  Big corporate supermarkets are none of those.  We simply have to encourage everyone we (personally) know to shop locally for fresh healthy food and by doing that we automatically help farmers build and maintain a sustainable business.

The more we enthuse the principle, the more it will happen and the more we protect our environment.


You have gone on to win some AMAZING medals for your products (and deservedly so).  Are there any new additions in the making or would you have to kill us before telling us

Yes, we are about to launch a whole new range which we are very excited about which should be ready by Christmas.  The new range takes the "shop local" to an  entirely new level.

nb: not a new product but one that is soooo nice and a fantastic addition to their already amazing range

Stay tuned.....and yes, telling you may endanger your life!

What 5 words would you use to encourage conversion to not only organic but more importantly to buy Australian

Future proofing a sustainable future for all  (a little more than 5 words) plus it's a fantastic place to meet really friendly people!


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And there you have it!  The good oil from someone who knows all!  Every Thursday (rain, hail or shine) you will find Belinda and her team at our Double Bay Market, so swing by, say hi, have a sniff, have a taste and then buy cause we PROMISE you, once tried forever enslaved.



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